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Unless you’ve been maintaining a strategic distance from the internet, you’re most likely aware of the application called FaceApp. The app has been around for some time, yet its downloads have increased exponentially because of social networking. Several people have been using it to modify their pictures to make them look older, sometimes younger, or even switch genders. However, there’s more to know about the app than just this and this article will cover everything in detail. But first things first….

What is FaceApp?

FaceApp is a photograph altering app that is turning into a web sensation for the second time in two years. The app went viral in 2017 with its fun and disrupting selfie features that included gender swap, and for a brief period of time, blackface, which ultimately invited a lot of controversies. In the last few weeks, FaceApp has seen a resurgence in fame, on account of its aging feature. The user uploads a photo with a human face to the application, and the app adds lines, wrinkles, and grey hair to it. A lot of celebrities have gotten on board with the fleeting trend, including Drake, V of BTS, and Kevin Hart, making the app go viral among the millions of social media users.

FaceApp was created by a Russian organization called Wireless Lab. The free app was initially launched for iOS in January 2017 and saw rapid success, collecting more than one million downloads in the initial two weeks. FaceApp for Android launched in February 2017. 

While the app is famous for its aging features, it uses AI to add subtle changes to a photograph, like modifying the hairdo, including a smile, or applying cosmetics or tattoos to a face. 

The Features of FaceApp

FaceApp can change your face with the following features: 

😀 Smile: This filter will add a soft smile to the face in the photograph. 

👶 Young: This will make the face look rather younger. 

👴 Old: This, as you all know, will make the face look older. 

👩 Female: This will add female features to the photograph. 

👦 Male: This will give the face male features. 


How To Use FaceApp?

It’s quite straightforward. Here are some well-ordered directions to enable you to begin using the app. 

You can take a photo and filter it with FaceApp by following the steps below.

  • Launch FaceApp.
  • A live camera view will launch and you will spot a head-shaped overlay. The overlay vanishes when the app identifies a face. Position your face inside the overlay.
  • Once you’ve got the framing done right, tap the shutter button. FaceApp will quickly start to process the photograph.
  • When the processing is done, swipe through the filters and pick one. FaceApp will quickly start to apply the filter.
  • Tap Save to save the image or tap any of the share icons to share your new creation.
  • The most effective method to channel a photograph from your photograph library with FaceApp 

To filter a photograph from your library using FaceApp

  • Launch FaceApp.
  • Place your finger on the photographs at the base of the screen and swipe upward to see your photograph library.
  • Tap to pick a photograph. FaceApp will promptly start to process the photograph.
  • When processing is finished, swipe through the filters, pick one, and let FaceApp do the magic.
  • Tap the Save button to save or tap any of the share icons to share your new creation. 

How Much Does FaceApp Cost?

While the application is free to utilize, it shows standard advertisements. It also puts in a watermark on all the pictures that you modify with FaceApp. In the event that you need to remove the watermark, get rid of standard advertisements, or access more features, you can do in-app purchases for $3.99. 


This is what you get if you pay the $3.99: 

Ad-free: You won’t see any advertisements as you’re using the app. 

No watermarks: You have the liberty to remove the FaceApp watermark. 

Face choice: In photographs with numerous faces, you can pick which face gets FaceApp’d. 

Priority photograph processing: Server-side processing can sometimes be slow when many people are using the app at once. The $3.99 purchase gets you a dedicated server bunch for quicker photograph processing. At the end of the day, your photographs get VIP treatment when they’re sent off to be prepared. 

Step-by-Step Instructions to Delete FaceApp Photos

Just erasing the FaceApp application from your smartphone won’t remove your photographs from its servers. You have to send a request to remove your information from inside the application, and it might take some time since the organization says they are over-burden. 

However, there’s still a sneaky, fool-proof way to delete your photos.

  • Go to Settings.
  • Click Support.
  • Report a Bug.
  • Type Privacy in the title.
  • Ask FaceApp to remove your photographs. 

This is not an extraordinary method to deal with this, yet until further notice, it is the only choice. 

Where Do My Photographs in FaceApp Go?

There are two different ways that an app can alter photographs to deliver the features and aging that FaceApp does. The processing can occur on your phone itself or in the cloud.  

  • In the event that the processing happens on your phone, the photograph doesn’t have to leave your phone by any stretch of the imagination. 
  • At the point when photographs are handled in the cloud on a powerful computer, the photograph needs to leave your phone and exist on a server for this work to be done. 

FaceApp uses the second method to make changes to your photograph, i.e. it sends the picture to the cloud and plays out the changes there. While the app can see the majority of your photographs, with the goal that you can choose a photograph, it only transfers the photograph you want to be edited. 

That sounds okay, yet there’s a whole other world to the security and privacy aspect. 

What’s The Big Deal About FaceApp and Privacy?

As per FaceApp’s privacy policy, FaceApp may share User Content and your data (such as data from cookies, log records, device identifiers, location data, and usage data) with organizations that are lawfully part of a similar group of organizations that FaceApp is a member of, or that become a part of that group (Affiliates). 

However, the organization asserts these Affiliates will respect the decisions you make about who can see your photographs. 

FaceApp’s Privacy Policy

FaceApp also says, when you use their service, that FaceApp servers consequently record certain log document data, including: 

  • Your web request 
  • Internet Protocol (IP) address 
  • Browser type 
  • Referring/exit pages and URLs
  • Number of clicks
  • How you interact with links on the service
  • Domain names
  • Landing pages
  • Pages viewed 

Indeed, FaceApp may also gather comparative data from messages sent to their users, which will also help the organization track which messages are opened and which links are clicked. The Russian organization says that the data takes into account more precise reporting and improvement of the service. 

Should I Download The App?

You should read the terms of service before you download any app on your smartphone. Authoritatively, FaceApp says it doesn’t sell the information or photograph data the application gathers to anybody, including the Russian government. Be that as it may, it’s positively justifiable why the U.S. Democratic Party may have reasons to question the app, in light of what has happened in the course of the last few years (*cough* Facebook *cough*). Remember, however, that the application has been available for more than two years before its abrupt burst in popularity, and there have been no signs of any security risks. 



At last, the choice is yours whether to download FaceApp. While there have been some privacy concerns, it shows up FaceApp doesn’t offer any more risks than other similar AI-based photograph altering apps. Then again, utilizing any sort of app that logs onto a remote server and accesses and stores your information can bring about that data being taken by outside powers like cybercriminals. The decision is yours.

Tech Stack of FaceApp

Presently,  app developers have not uncovered FaceApp’s real tech stack yet. However, the geniuses of the industry have come up with a probably tech stack, which includes:

  • Swift Java/Kotlin
  • Python
  • OpenGL or OpenCV
  • Apple API

How Much Does FaceApp-Like App Development Cost?

With all the hustle-bustle in the market about FaceApp and privacy, it is a good opportunity for someone to come up with a similar app that does not leak user information and keeps photographs private. So if you’re interested in getting an app like that developed, it’s best to know how much it would cost.

It goes without saying that the exact cost cannot be estimated without the knowledge of the USPs of the final app. However, looking at such an app with these features and tech stack, we’ve come up with a ballpark figure. 

If you choose to pick precisely the same tech stack as that used by FaceApp, the cost would be around $100K to $120K. 

To learn how we came up with this, get in touch with us and we’ll describe to you each phase of the development.

Sara Williams

Sara Williams is a cornerstone of the content marketing and insights team at iWebServices. Known for her strategic vision and meticulous attention to detail, Sara excels in creating content that resonates deeply with our target audience. Her expertise in analyzing market trends and translating them into actionable insights ensures that our content remains relevant and impactful. Sara’s passion for content marketing is evident in her thoughtful blog contributions, where she provides valuable advice and perspectives on industry best practices.


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