eCommerce website for GemStones

ChalmersGems is a mobile responsive WooCommerce-based store housing 1000+ products varying across gemstones, strands, faceted stones, collectables and pearls. The eCommerce platform has also a customised checkout experience developed by our certified WooCommerce developers.

  • WooCommerce
  • MySQL

Key Objectives &Challenges

  • To create an eCommerce store that lets buyers add products to cart through a single click.

  • To offer various customised product bundles with dynamic discounts.

  • To configure several payment gateways such as PayPal, AmazonPay, ApplePay and Direct CC/DC.

  • To configure real-time shipping fee calculator from RoyalMail.

  • To let customers download product certificates for their orders.

  • To implement trending ecommerce features such as cart abandonment, exit intent, upsell/cross-sell features.

  • To customise WooCommerce’s product filters with a dynamic and multi-leveled product attribute structure.

  • To offer redeemable gift-cards to buyers at various stage of the purchase journey.


  • Our certified WooCommerce team of developers worked with the client to create a checklist of items after receiving design mockups from the client.
  • A detailed development roadmap was created before initiating the project.
  • Since the eCommerce website has many areas customised, the developers took extra measures to ensure the custom designs are well integrated with WooCommerce.
  • The responsive website was also integrated with a few plugins and further customised to meet a list of bespoke needs.
  • A few custom features were developed in the backend for administrator to easily manage the product inventory.
  • WooCommerce was also integrated with FaceBook to enable Social-Commerce and to faciliate FaceBook users buy products right within Facebook.

More Case Studies