Key Objectives

  • The client wanted a simple app-based solution to provide interactive training sessions followed through various assessments for S&W Learners.
  • The app users also wanted the ability to download and share the training sessions with others and take on group quizzes post the session.
  • Through various assessment, the App users also needed to be rewarded through points to keep them motivated taking more assessments and training sessions.

Solution Provided

  • After analyzing the target audience who are majorly between 18 -30 years learners, our brand strategists worked with the client to draft a brand identity to start with this unique product.
  • Since the app mostly revolves around easy access to training sessions followed with quizzes, the wireframes were created keeping the learner’s habit and simplicity in view.
  • The style guide was developed around the brand identity that we had formulated and helped us to capture the complete user journey from launching the app to accessing the leaderboard.
  • The App development was seemingly easy and straightforward with Amazon’s CloudFront CDN delivery of streaming videos and Google chart APIs to produce interactive leaderboards.

Branding

App Icons

Results

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