Phase is a true social networking app that does not mix video streaming with an e-commerce marketplace or news feed. It is an app-based platform to freely express yourself and share memories with friends, while also getting connected to the places you visit and the people around, maintaining privacy at the same time.
Meet and Greet
With a simple greeting message, start a conversation with anyone around you!
Share your stories and memories about a specific location.
Be sure that your privacy is preserved when interacting with people around you.
Invite your friends to come together and hangout, along with location/event-specific feed to share the stories and memories of the event!
Create a group with your friends to share your memories and send instant messages to each other!
How wedid it
Exploring the Needs
With such a varied target audience ranging in age-groups of 16 to 70, it was practically impossible to lay out an intersecting set of objectives. The client assisted the team by sending timely feedback and going back-and-forth with the team to ensure that the needs were streamlined with the specific problem it was trying to address.
Through a series of iterative meetings and discussions, the Business Analytics team laid out the first set of concrete wireframes that focused on the DNA – clutter-free social networking.
Working with the Business Model
The sole objective of Phase is to provide a true experience of social networking to its users without any unrelated elements, such as news, e-commerce stores, etc. We worked back and forth throughout the UI process to make sure that we got this right.
Simple, yet Staggering Design
The expert UI team took the wireframes and produced sets of user journeys for various user roles involved.
A team of six members, comprising NodeJS, Java for Android, Swift for iOS, Software Testers, and Markup Engineers followed an agile methodology, where faster sprints were continually rolled out for a period of four months.