Salient Features of Phase

  • Meet and Greet – With a simple greeting message, start a conversation with anyone around you!
  • Location Feed – Share your stories and memories about a specific location.
  • Privacy – Be sure that your privacy is preserved when interacting with people around you.
  • Events – Invite your friends to come together and hangout, along with location/event-specific feed to share the stories and memories of the event!
  • Hangouts – Create a group with your friends to share your memories and send instant messages to each other!

How we did it

  • Exploring the Needs : With such a varied target audience ranging in age-groups of 16 to 70, it was practically impossible to lay out an intersecting set of objectives. The client assisted the team by sending timely feedback and going back-and-forth with the team to ensure that the needs were streamlined with the specific problem it was trying to address.
  • Responsive Wireframing : Through a series of iterative meetings and discussions, the Business Analytics team laid out the first set of concrete wireframes that focused on the DNA – clutter-free social networking.
  • Working with the Business Model : The sole objective of Phase is to provide a true experience of social networking to its users without any unrelated elements, such as news, e-commerce stores, etc. We worked back and forth throughout the UI process to make sure that we got this right.
  • Simple, yet Staggering Design : The expert UI team took the wireframes and produced sets of user journeys for various user roles involved.
  • App Development : A team of six members, comprising NodeJS, Java for Android, Swift for iOS, Software Testers, and Markup Engineers followed an agile methodology, where faster sprints were continually rolled out for a period of four months.

Branding

App Icons

Results

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