Universal Casting

Universal Casting aims to offer a single, unified platform to people from the film and entertainment industry to connect, collaborate, and work together.

  • Client Confidential
  • Industry Film & Entertainment
  • Location UAE

Core Technologies


Key Objectives

  • Develop a social network for people belonging to the film and entertainment industry
  • Creating a closed network among producers, directors, filmmakers, artists, photographers, technical, and non-technical crew members.
  • Set up the platform for project teams to collaborate.
  • Empower the users of the platform to explore job opportunities from within the network.
  • Access to various resources shared among network members.


  • Exploring the Needs : With such a varied target audience ranging in age-groups of 16 to 70, it was practically very difficult to lay out an intersecting set of objectives. The client assisted the team a lot by sending timely feedback and going back-and-forth with the team to assess the needs streamlined to the problem the product was trying to address.
  • Responsive Wireframing : Through a series of iterative meetings and discussions, the Business Analysis team laid out the first set of concrete wireframes that focused on the key objectives.
  • Working with the Business Model : The sole objective of Universal Casting is to provide a true experience of social networking to its specific industry users without having any unrelated elements within it. We worked back and forth through the UI process to make sure of this single fact.

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