Key Objectives

  • The need for a social network for fitness was imminent with so many similar businesses blooming in different verticals. The app owner was looking for a full scale technology team that could do everything from scratch.
  • From the start to the end, the client wanted the creative and development teams to be in constant touch to understand this unique business needs on every step of the process.
  • Connect with like-minded fitness enthusiasts in one place
  • Host an activity or join one from the network
  • Perform 10+ types of activities
  • Pay for sessions hosted by expert professionals
  • Instant chat with fellow / group members
  • Search for a personal trainer or a qualified coach to reach your fitness goals.

Solution Provided

  • After the Style guide was formulated, a draft user journey was documented using all the ideas thought processes and materials that came out from the earlier brainstorming sessions.
  • The Business Analysis and UI team came up with a series of screens presenting the overall user journey. It went through a few iterations before being sent for the final interface designing.
  • The next four weeks were set for finalizing the complete user interface designing, covering all user roles in the platform.
  • Although the development cycle cannot be put into a Complex app category, the Social Fitness app, Nudo, came with its share of associated development challenges. Initially, the multi-tier payment system integrated was not compliant with the business logic formulated and required some tweaking later.
  • The app is now going through further evolution and more exciting and new features are being added regularly.

Branding

App Icons

Wireframe

Results

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