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Reasons Why eCommerce Startups Prefer OpenCart

  • Tuesday, December 31, 2019
  • 2 Min Read
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Initially launched in 2010, OpenCart is one of the most popular online store management systems. Based on PHP, it leverages HTML and MySQL components. Available under General Public License, OpenCart gets support from multiple currencies and languages.

OpenCart has redefined the eCommerce website by making it more business-centric with robust features. This is the reason why it has emerged as the most popular platform to create a user-friendly, engaging, and sales-driven shopping cart.

The module-based eCommerce development platform OpenCart lets developers configure everything easily and quickly, which not only minimizes the development time but also the overall development cost.

It makes OpenCart a cost-effective platform for eCommerce development. And this is the reason why eCommerce startup prefers this platform to develop a shopping cart.

No matter which OpenCart company you approach for your eCommerce website development, you can expect their services at budget-friendly prices.

Top Reasons why OpenCart is Good for Small Businesses

Apart from other reasons, we are going to make a detailed discussion of why small eCommerce company opts for this platform to create their online shopping cart.

Easy to Configure and Quick Launch

As mentioned above, OpenCart based on modules, which developers find easy to configure without taking so much time. Developers leverage this platform to set up an online shopping cart with some easy steps. After installation, one needs to follow simple steps to make the selection of the right template. After this, the final step is to add the product to make the shopping cart complete.

Robust Features

Though OpenCart is free, still it’s blessed with robust features. It includes every feature that is necessary for your eCommerce website to engage users and increase product sales.

It includes the ability to support multiple languages, which means that OpenCart-powered shopping carts are capable of catering to overseas customers as well. It also supports multiple payment models such as Credit Card, PayPal, and others.

These payment mediums not only make the payment process easier but also help businesses in calculating tax in the easiest way.

Easier Website Maintenance

Website maintenance is required to improve its effectiveness and conversion rate. The eCommerce website developed on OpenCart can be managed easily even without the involvement of professionals. It lets admin add images, product, category, description, configuration, etc.

Besides, integrating new payment systems into the OpenCart eCommerce website is also quite easy and can be done with some simple steps.

Effective Sales Report

OpenCart generates three types of sales reports by default. These are sales reports on a daily, weekly or monthly basis, product performance report, and purchase reports. Keeping eyes on these sales reports lets you make an effective sales strategy to increase product sales and thus the website’s conversion rates.

SEO Friendly

In today’s competitive business world, it’s impossible to generate more traffic to the site to increase conversion rates without an effective SEO. In other words, your website needs to appear in top search results to gain more traffic.

As an SEO-friendly platform, OpenCart based websites are SEO-friendly and perform better in search engines. Websites developed on this platform are already optimized according to the latest SEO guidelines.


While searching for the right platform for eCommerce website development, you often end up with plenty of options. Startups often look for a reliable affordable, and advanced platform for eCommerce website development and they find no platform is as good as OpenCart.

So, if you are planning for OpenCart website development, it’s the right time to hire an OpenCart developer.


Blessed with a sound expertise in Web & Mobile technologies, Mark nurtures a great passion for writing. As a tech-geek, he possesses in-depth knowledge of programming, architecture & cloud-infrastructures and loves writing on diversified topics including Internet-Of-Things, Artificial Intelligence, Progressive Web App, Smart TV & Wearable & more.

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