How is Artificial Intelligence Impacting Mobile App Industry?

Introduction to artificial intelligence

With the rapid advancement in technologies, the artificial intelligence(AI) industry is growing at an unprecedented rate. And it is expected to increase in upcoming decades. According to the Mckinsey Global Institute, it is likely that 70 percent of companies will adopt AI technology.

John McCarthy defined AI as “the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable.”

AI is capable of doing what humans can do. AI-based machines can understand human behaviors and perform tasks and actions performed by humans based on them. It can also interpret human emotions to a large extent. Businesses reluctant to use these technologies will be on the verge of extinction.

It is also possible that AI can surpass a large extent of the human workforce, creating more opportunities for individuals and businesses in this field. For example, in developed countries like Japan, the USA, the UK, etc. AI-based machines serve in hotels in place of humans, both performing the same tasks.

Artificial Intelligence is revolutionizing the mobile app development service industry in tremendous ways. Mobile apps nowadays are not just seen as apps but are treated as human assistants.

Let’s see how AI is creating a revolution in the mobile app industry.

SECURITY

With advanced AI solutions, mobile app development companies provide you with the latest and newest features like face locks for unlocking mobile phones, which enhances its security and protects users’ valuable data. Face ID recognition feature was first launched by Apple back in the year 2017. Nowadays, it is gaining wide popularity, so ensure to hire mobile app developers who are well-versed in implementing these features.

PERSONALIZED APP EXPERIENCE

AI is all about personalized experiences. What we mean by personalized experiences is that when a mobile app uses an AI feature, it can give information to its users according to their needs. It keeps a record of what the user is doing on an app, what he is browsing, buying, and other things. For example, LensKart is using AI features at its best by giving opportunities to its potential customers to try lenses virtually, further growing their revenues.

CUSTOMER SATISFACTION

With the improved AI experience, it becomes easy to satisfy a customer to a great extent. The AI feature of mobile apps solves all user inquiries instantly through chatbots which gives users immense pleasure. Adding on to it, users can even get their queries resolved at midnight. Customer satisfaction is the key to building trust for your brand among your target audience.

READING EMOTIONS

AI poses an advanced capability to read human emotions. Through AI, human emotions can be interpreted to a large extent, which will increase your sales as emotions are the main ingredient during the customer buying journey.

BUILDING BUSINESSES

AI has set a revolution in business arenas. With more and more advancements in this field, many businesses can now hire mobile app developers who are enabling them to grow their business exponentially. Through these advancements, they are now able to tackle new-age clients, which can only be handled through technology.

CUSTOMIZED CONTENT

Using AI, businesses are showing customized content to their users. This customized content is provided based on user behavior and patterns giving a soothing experience to their users. Therefore, customized and valuable content can shift sales from a moderate to a high level.

AUTOMATION

Automations in mobile apps increase user engagement up to 10x, which is only possible through AI. It helps to automate most of the talks, which resolves the problems of the users. Their inquiries get solved at the same time without waiting for anyone to solve their query.

VOICE-ENABLED INTERFACE

As per the research of ComScore, by 2021, 200 billion searches per month will be done, creating the market opportunity of voice search of $50+ billion per year. Mobile app developers can integrate voice automation with the help of IoT devices. As voice search is an upcoming trend, ask your mobile app development service provider to add this feature to your business app.

INCREASES REVENUE

The AI’s predictive algorithm can level up your revenues to a great extent. It gives the best results in eCommerce businesses. Flipkart, Amazon, and many more big e-commerce brands are also using it widely.

CONCLUSION

Artificial Intelligence is playing a significant role in the mobile app development service industry. And it will be considered vital for upcoming years. Nowadays, due to advancements in AI technology, apps are not seen as apps; they are seen as user assistants.

Many big brands like Amazon, Google, IBM, etc., are integrating this AI technology in their systems and apps. This indicates that AI results in higher user engagements and personalized user experiences that change the way a brand positions itself in the market.

We at iWebServices are experts having 10+ years of experience providing AI solutions and implementing these in building your app. Get in touch to hire mobile app developers with iWebServices to beat your competitors!!!