Contact to Save Up To 60% on App Development Costs Contact Us

Everything you need to know about Apple Event 2018

  • Friday, September 14, 2018
  • 3 Min Read
  • Views

The Apple Special Event began with an overproduced Mission Impossible-themed intro dramatic buildup, but it seems Apple isn’t ready to hire Tom Cruise. The video did feature a man using a teleportation function on his Apple Watch, a feature which was not officially confirmed during the Apple Watch 4 reveal. There was also an all-white bicycle on display – Is Apple iBike 2018 confirmed? Sadly, not yet.

Here’s a brief summary of all the new products announced during Apple’s Super Special Amazing Event:

Apple Watch

Now Apple Watch can save your life by detecting falls and identifying heart-rate irregularities. An appearance by the president of the American Heart Association proved that this wasn’t just another ‘lifestyle wearable’, but also a medically recognized and FDA approved device with an ECG monitor which can be used to share your heart data with the doctor.


iPhone Xs and iPhone Xs Max

Apple has unleashed two new iPhones at once – both with a notched design from iPhone X. The iPhone Xs is a 5.8in handset, while on the hand iPhone Xs Max is 6.5in –  has the largest iPhone screen to date.

Apple continues to push its surreal Animoji, and with its new A12 Bionic processor which they claim as the “the smartest, most powerful chip ever in a smartphone.”

It has a six-core CPU (with two “performance” cores and four “efficiency” cores), a four-core GPU (which is up to 50 percent faster than the A11’s), and an updated Neural Engine, which works as a special part of the chip designed to handle AI tasks.

While last year’s chip had a two-core Neural Engine, the A12 Bionic now bumps that up to eight cores. While the old Neural Engine could manage 600 billion operations per second, the new version can handle up to 5 trillion operations per second along with ‘never before seen’ augmented-reality capabilities.

iPhone XR

If you spent the event sadly looking from your bank balance to the screen, then the iPhone XR could be your knight in shining aerospace-grade aluminum armor.

You don’t get all the bells and whistles of the iPhone Xs, mind. It has the same 7nm A12 Bionic chip, with the LCD screen and there’s only one camera lens. Despite this, Apple reckons it will still take fancy bokeh shots for you to impress your friends with on the Instagram.


Apple Special Event
Steve Jobs Theater, 1 Apple Park Way,Cupertino,California-95014
Starting on
September 12, 2018
Ending on
September 12, 2018
On September 12, 2018, Apple hosted Special Event where they Launched the new iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4.

Ryan J

Ryan, in his role as Sr. Tech Consultant, has proved himself to be someone with a wealth of knowledge in Techno-Marketing function. Ryan enjoys writing about technology that simplifies its usage for any business. A vivid blogger by passion, Ryan enjoys contributing to various communities and groups.

Apple Event,  iPhone,  Tech Events   

You might also like

Friendly team,
personal support

Write to us or pick up the phone, either way we are here to give you a hand.

Get in touch with us!
+1 646.846.4151 Mon - Fri : 9am EST – 5pm EST