‘Mobile Apps + eCommerce industry’
These above two terms are a blasting combination that many business owners are incredibly investing in. And this is justifiable by seeing the statistics.
As per Statista report, the mobile e-commerce revenue reached $3.56 trillion in 2021, and experts say they are expecting it to grow exponentially in the years ahead
Are you investing in the development of apps for eCommerce?
If so what’s it makes business investors believe so strongly in the combination of mobile apps and the eCommerce industry?
Well, here we’ll discuss a few ways mobile apps benefit the eCommerce industry and how it’s transforming businesses in the digital world.
The Top 5 Ways Mobile Apps are Transforming E-commerce
Today, people are more obsessed than ever with the fast-paced and ever-changing on-the-go lifestyle. With a majority of their time spent on mobile devices, it’s no surprise that people are prioritizing convenience and mobility when it comes to how they spend their time.
Whether it’s booking a cab, catching up with friends, keeping up with the latest news, or just taking a quick break, mobility provides an unparalleled level of convenience for everyone.
As a result, apps for eCommerce businesses have become essential tools to help them succeed. There are various ways in which mobile applications in the eCommerce industry can revolutionize the way your business runs. Here are a few of these amazing benefits:
- Increasing Customer Engagement
One of the key goals of e-commerce businesses has always been to connect with customers on a personal level.
With the rise of mobile apps, this has become more achievable. In eCommerce mobile apps we can use features like push notifications, in-app messages, and loyalty programs to improve customer engagement.
Moreover, some of the innovative apps like ‘Scan and Go’ and ‘omnichannel purchasing’ are shaking up the e-commerce industry. A recent survey revealed that 77% of shoppers would be more likely to shop at a store if it offered a Scan-and-Go option.
Hiring an eCommerce app development company and asking to build such apps for eCommerce can help businesses can transform not only the customer experience but also increasing operational efficiency.
It’s a win-win situation for both the business and the customer, as mobile apps provide a direct line of communication and a more tailored experience.
- Enhancing the Shopping Experience
E-commerce stores have incorporated advanced technologies such as AI, AR/VR, and Machine Learning to enhance the overall shopping experience.
- With AI, shoppers receive personalized product recommendations based on their browsing and purchase history.
- AR and VR allow customers to visualize how products may look in their homes or on their person before making a purchase. For instance, Ikea’s AR app enables users to preview furniture in their homes before buying it.
- Similarly, some apps enable users to virtually try on makeup and jewelry before committing to a purchase.
Moreover, eCommerce app sessions are growing year-over-year, with deal discovery apps experiencing the highest growth in H1 2022 with a session increase of 9% compared to H1 2021. Shopping and marketplace apps also witnessed the growth of 7% and 5% in H1 2022 year-over-year, respectively.
Does that sound good?
It is! There are many other ways eCommerce mobile apps are transforming the digital world.
- Creating New Sales Channels
Did you know? Facebook is the most popular social network for discovering new products in the US. Whereas, in second place are Instagram and Pinterest, each with 59% of the market.
With the rise of social media, more platforms are introducing commerce features to make it easier for shoppers to browse and purchase products without leaving the platform. This is known as “social commerce”, and it made up 3.4% of total e-commerce sales in 2020 and is expected to continue rising.
Millennials and Gen Z in particular are more likely to use social media apps to learn about new products than traditional online search methods. Apps like Instagram, TikTok, and Snapchat allow shoppers to discover and purchase items within the same app – meaning no redirects or extra steps are required.
This is an attractive feature for this younger demographic, as it makes shopping faster and more convenient. Thus social networking apps are offering new opportunities for brands to create new sales channels to showcase their products and reach potential customers.
- Enabling In-store Pickups and Returns
As the convenience and speed of online shopping continue to be in demand from consumers worldwide, mobile apps are introducing an innovative new way to bridge the gap between online and physical stores. With their ability to allow customers to quickly pick up their orders from a physical store, these apps make it easy to return or exchange unwanted items as well.
Leading retailers have taken advantage of this strategy, enabling customers to make orders on their app and either retrieve them from a nearby store or drop them off at a specified location.
This aspect of convenience and cost-cutting advantages is beneficial for both customers and merchants alike; customers are able to reduce their waiting times while merchants enjoy reduced shipping costs.
Furthermore, on-demand services apps for eCommerce, like Uber, have taken advantage of this model by allowing customers to summon a car to their location, similar to how they would hail a taxi. Many supermarkets now have apps that allow customers to create shopping lists and have orders delivered to their door at a time that suits them best.
- Helping Merchants Go Global
Well, globalization does not only offer access to new markets but also increases a company’s customer base. Mobile apps allow businesses to go global by providing them with a platform to do international business.
With the help of mobile apps, businesses are no longer limited to the customers living in their geographic location and can easily approach people from different countries, increasing their customer reach.
For example, an app can provide customers with access to local currency payment options and allow merchants to process international orders.
Different Types of E-commerce App Development
The e-commerce industry is constantly evolving, and mobile apps are playing a major role in the transformation. With the right app development strategy, businesses can create powerful mobile experiences that provide customers with the convenience and engagement they’re looking for. Here are five different types of e-commerce apps you can build to capitalize on this opportunity:
- B2C (Business-to-Consumer) E-commerce App –
B2C e-commerce applications are meticulously crafted to simplify and expedite individual customers’ procurement of commodities and amenities directly from trusted organizations.
By means of these avant-garde applications, customers can relish the convenience of acquiring hassle-free, uncomplicated payment alternatives, and unimpeded access to their purchases at all times. Ensure that you opt for the most suitable e-commerce application for your enterprise and delegate the onerous task to it.
- B2B (Business-to-Business) E-commerce App –
Since B2B customers usually purchase goods in bulk, B2B eCommerce apps must possess more sophisticated features. Such applications require proper inventory tracking and automated client management systems. Furthermore, it must ensure precision even when it comes to the smallest details of orders and delivery.
- C2C (Consumer-to-Consumer) E-commerce Apps
The rise of popular C2C e-commerce applications such as OLX, eBay, and Amazon has revolutionized the way individuals buy and sell products directly to each other securely, transparently, and cost-effectively.
By means of these avant-garde applications, customers can have worry-free, uncomplicated, and accessible payment alternatives, and instant access to their orders whether on the go or within the four walls of a home.
- m-Commerce Apps
m-commerce applications allow enterprises to enable their customers to carry out their operations while they are on the move. These ubiquitous applications enable customers to have access to stores and make secure and hassle-free purchases.
At any time. m-commerce applications are highly sought-after and have revolutionized the digital world through their useful features such as QR code scanning, product & store comparison, and easy payment options.
- In-App Purchase Apps
In-app purchase apps are connected directly to the customer’s mobile device and allow customers to easily purchase items within the app, such as subscription services, extra in-app content, physical products, and digital items. With this type of application, customers can browse and purchase items easily and securely from the comfort of anywhere and anytime.
- Subscription-Based Apps
The technologically progressive era has given rise to subscription-based applications for subscription-based products or services. These apps are popularly used for renewing a service or product, such as magazine subscriptions, streaming services, and other memberships.
The idea behind subscription-based apps is to make it easy for customers to upgrade, downgrade, and cancel subscriptions while they remain loyal to the service purchased.
- Marketplace Apps
Marketplace applications have taken the mobile market by storm, allowing customers to purchase products or services from multiple vendors all in one place.
Companies like Amazon, eBay, and Etsy have embraced marketplace applications to assist customers to purchase items from a variety of vendors in one unified and hassle-free environment.
- On-Demand Apps
On-demand applications provide customers with the convenience of ordering anything from food to laundry services, all from the comfort of their homes and anywhere else. These applications generally feature GPS tracking, customer reviews, and customer ratings which gives the customers complete control over their orders and experience with the service or product.
Additionally, these apps offer other convenient values such as delivery trackers, estimated time arrivals, and easy payment & checkout options.
How We Can Help In Developing An ECommerce App?
At iWebServices, we specialize in creating top-of-the-line eCommerce apps for businesses of all sizes. Our experienced team of developers is committed to providing your customer with the best online shopping experience possible.
From core design to the user interface, our team will make sure your apps for eCommerce have the highest levels of security and efficiency. Furthermore, we can ensure that your eCommerce mobile apps are optimized for different devices and operating systems.
Furthermore, being the leading e-commerce app development company, we will provide you with ongoing support and maintenance services. From helping you integrate payment gateways to addressing any troubleshooting and bug fixes, our team can provide assistance at every step.
We can also help you customize the app to meet any additional customer requirements. So, hire our experts to build a secure and user-friendly eCommerce app tailored to your specific business needs.
The e-commerce industry has seen a dramatic shift in recent years, with mobile apps playing a major role in this evolution. Apps are making it easier than ever before to open new sales channels, improve customer engagement, personalize the shopping experience, integrate physical and digital stores, enable in-store pickup and returns, and bring merchants global expansion opportunities.
As businesses witness these profound benefits, the number of those investing in e-commerce apps continues to deepen. Whether you are custom-building an app or looking to use a ready-made platform, there are countless options available that can help you make the most of the power of mobile apps. Make sure you make the most of this game-changing technology to stay ahead in today’s fiercely competitive e-commerce market.